For the launch of Air Company's Sustainable Aviation Fuel, a jet fuel synthesised directly from captured CO₂, we built a full CGI product campaign that treats the canister as both commercial object and proof of concept. Eight frames carry it. A hero contextual shot sets the canister against commercial aircraft landing gear to establish scale and purpose. A run of precision renders isolates the label, hazard markings and cap as graphic subject matter. Two abstract close-ups push the brushed steel into industrial sculpture. The label itself, drawn from aerospace technical documentation and pharmaceutical packaging, was built as a design object in its own right, with MADE FROM CO₂ doing double duty as product descriptor and campaign statement.

Client:
Air Company

Services:
CGI