For the Alpinestars Plasma Impact protection system we built a full CGI campaign, stills and film, around the product's defining feature: the wave-form lattice that spreads impact energy across the pad. There's no athlete and no sport in frame. The Techair insert is treated as a sculptural object in its own right, with macro studies of the relief geometry, a totem-like test rig presentation, and a red-on-red poster frame where the product dissolves into pure pattern. The chrome impact sphere at the technical heart of the system recurs throughout, its mirrored surface bending the lattice around it. Made for events, brand documentation and digital, with motion cuts carrying the same language into film.

Client:
Alpinestars

Services:
Creative Direction, CGI