For Bauer's new brand identity we developed a complete visual system with Moniker SF, blending CGI and AI around a single material idea: ice. Across athlete portraits, product renders and apparel CGI, every surface is wrapped in some form of frozen matter, shaved ice, frost crystals, liquid ice, motion-blurred melt, so the equipment reads as something born from the rink itself. Six scenes shift register from cinematic black-and-white portraiture to forensic product close-ups to high-fashion apparel direction, held together by one monochrome palette and a consistent studio treatment.

Client:
Bauer

Creative Partner:
Moniker SF

Services:
Art Direction, CGI