Made for Stephen Curry's book, this series treats basketball's most familiar objects as artefacts. A regulation hoop floats in clinical white isolation. A Spalding ball hangs in grain-heavy monochrome pulled from archival sports photography. The Maurice Podoloff MVP Trophy, engraved with his 2015 to 2016 award, sits in hard chiaroscuro against pure black. A signed LeBron James Cavaliers jersey, carrying a personal dedication, appears in both close detail and full drape. Across all five frames the sporting context is stripped out and the equipment is handled as cultural document rather than gear.

Client:
Steph Curry

Creative Partner:
No-ideas NYC

Services:
Creative Direction, CGI