Winter arrives in the world of Louboutin Beauty. Lipsticks, nail polishes, liners and glosses freeze under the ice, caught in a breath of cold, while the signature red keeps glowing beneath its coat of frost. The idea came out of the brief and we carried it through to the final images. Every product was rebuilt in CGI so the packaging holds up when you read it through thick ice, then set into a freeze composed shot by shot, no two alike. AI took care of what the cold does around them: clouded ice, fractures, trapped air, light that loses its way before it reaches the product. A collection held between two states, warm and frozen, settling into neither.

Client:
Louboutin Beauty

Services:
Direction, CGI, AI