Our campaign for Christian Louboutin 七夕, released earlier this summer. The work runs on a single form repeated: a candy heart, rebuilt twenty times over with a different material each pass. Sugared and frosted, glazed like a jelly, beaded, matte, split two-tone, poured in a gloss so deep it goes almost black at the centre. Laid out as a grid it stops being a product shot and becomes a swatch library, every sweet reading as a finish rather than a flavour.

Client:
Louboutin Beauty

Services:
Creative Direction, CGI

Team:
Culte Commun
Romain Vigneron