Revel's product reaches industries that share almost nothing on the surface: aerospace, automotive, nuclear, and a tomato garden. The launch set holds them in one visual language, every subject rendered as a technical object against black, lit from within rather than from a key. A satellite opens its solar arrays into the void, copper foil and photovoltaic cells picked out against nothing. A process plant is turned to glass and shown in cross-section, pipework and vessels ghosted into transparency so the system reads as a diagram rather than a machine. The through-line is legibility. Complex hardware made readable at a glance, whatever the industry it belongs to.

Client:
Revel

Services:
Creative Direction, CGI