Salt & Stone's Neroli & Basil collection lives in one environment: a garden just after rain. Instead of a beauty set, the products sit directly in it, wet grass, water still beading on the surfaces, small white wildflowers pushing in at the edges. The ingredients become the set. Three registers carry the line: an editorial flat lay on sunlit grass for the fragrance and body wash, a top-down frame with the perfume bottle pressed into soaked turf, and a looser composition where a grass blade and a snail have colonised the deodorant. All three are chasing the same thing, cold green post-rain air, made visible.

Client:
Salt & Stone

Team:
Culte Commun
Masha Dmitrowa

Services:
Creative Direction, CGI